"The finishing machine was designed and specified by the company themselves. It was commissioned due to an increase in demand for digital peel and reveal labels, which CS Labels already produce on an existing machine. Peel and reveal labels are popular as they enable clients print a large amount of information, instructions or different language translations on to a label where space is limited. Clients can also find out more and read a ‘getting it right first time’ guide on the product summary of CS Labels website.
"The new unit adds extra capacity CS Labels existing capability, in addition to extra features made possible by the machine:
Printing text and images onto the actual adhesive, for example on a packaged meat product where the cooking instructions are on the reverse of the ‘peel off’ label.
Printing marketing and product information on to the backing paper of the label, which offers extra space to fit product information or marketing information to increase sales.
A very accurate sensor gap capability that prints a black line / eye gap between each label. This allows the label to be used in a label applicator machine requiring this functionality, so that labels can be automatically applied to each product without manual intervention."
~ Willenhall, West Midlands, 30th July 2014
Simon Smith, Managing Director at CS Labels says:
“We listen to our customer base closely, and are already catering for most of their needs as regards peel and reveal labels. This new investment adds an extra layer of icing to the cake and responds to their needs. Customers like the labels as they know that can fit more information in a smaller space, such as a multitude of languages, sales promotions, instructions and much more. And when you combine these factors with the advantages of digital labelling in general, such as the option of shorter print runs, less stock holding (less waste), fast turn-around times, lack of plates or unwieldy origination, better environmental factors and the opportunity to personalise labels or ranges of labels due to each label effectively being inherently unique, the end piece of packaging can be very powerful.”
Sales Manager Nathan Daniel, who recently presented a seminar on peel and reveal at this year’s Packaging Innovations show had this to say:
“I think one of the most powerful case studies we have seen lately is from a chemical cleaning manufacturer that came to us with four different labels, printed in the traditional way. They had exactly the same label design and information, but with several different sets of languages on each label. With our help they have consolidated this costly exercise into one very attractive and extremely functional peel and reveal label. Because the labels offer an excellent use of space, they could also afford to include additional countries to reflect the new markets they plan to enter. And this is all in addition to the obvious benefits that going digital brings. For them, it was simply game-changing.”
Watch a teaser of GM SmartLam for multilayer labels here: