31 August 2021
After a year of evaluating the digital business opportunity, VIP Labelæ decided to invest in an EPSON SurePress L4533AW press along with a GM DC330 Digital finishing line
Today, VIP has a vision to position itself in the top 5 of the Argentine market. In 2019 VIP Label began investigating the possibility to take a step forward into digital label printing. After a year of evaluating this business opportunity, the company decided to invest in an EPSON SurePress L4533AW press along with a GM DC330 Digital finishing line.
Owner of VIP Labels, Sr. Leandro Serrano:
“Our journey to be amongst the top 5 players in the Argentinian Label market does not stop here. Our next objective is to be able to incorporate even more new technologies in label inspection and rewinding equipment, and successively to grow in digital production in 2022.”
VIP Label’s new digital division is specialized in thermal printing for labels with barcodes and low volume QR codes. After a good start in digital printing, there are more steps ahead in their plan to become one of the most significant players in the labels market while offering products for all market segments.
VIP Label S.R.L. is dedicated to the production and printing of labels, with and without adhesive. A company with more than 20 years of experience in the market, where its director and founder Daniel Serrano has more than 30 years of experience in the Argentine market of self-adhesive labels. VIP Label is a company with great ambitions and means to follow a winning strategy – both in the short and in the long run.
Epson America Inc., Lumila and GM have jointly supported VIP Label in their journey to enter the digital label printing and finishing market. Lumila is the Epson and GM representative for Argentina, Uruguay, and Paraguay.
In the photo L-R: Leandro Serrano, Owner of VIP Labels and Cecilia Mendoza, Sales Manager, Lumila.